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The Raw exhibition highlights the singular moments, actions and ideas that arise during the creative process. By revealing these moments during the design process, the value of the work and the maker’s craft, care and precision come to light. With this exhibition, the collective Rare moves away  from perfectly finished images, detailed plans and coherent ideas, instead focusing our attention on simple drawings, quick notes, models and the variety of different analytical methods used in academia to convey ideas. 

Rare understands the importance of a thorough process and the individual search for knowledge. It asks: is the individual creative process purely personal, or is it something from which we as a society can learn?

The process in design

The exhibition shows the processes of design projects collected through an open call that aimed at recently graduated master’s students of architecture and spatial design. These mostly abstract works can be seen as unfinished, yet they mark crucial points in the design process. The material is therefore presented as a collection of stand-alone works. The Raw exhibition attempts to uncover hidden creative actions and so broaden ongoing research. In this way, Rare aims to engage with a wide audience in a discussion about the two sides of “design” shaping the current reality of the modern city: the complete final image, and the crucial process.

The exhibition encourages interaction through talks, lectures, workshops and public events.

About Rare

Rare is a collective of architectural designers. Together they have set up a research project to develop the conversation about creative processes. Drawing, models and other products from the process can be a way of communicating abstract thoughts. Much research into the design process has been conducted in academia and in practice. However, Rare believes that this is undervalued and underexposed. Highlighting this knowledge can enrich the creative sector and together we can work towards a creative economy driven by culture and knowledge. Rare asks: why does research into the process remain within the walls of universities, rarely finding its way into public or professional space?

For society, architecture can feel closed. This can lead to alienation between architects and the public. Publications usually show perfectly finished images; yet the process is essential in design – the way we learn by doing. Creative processes are non-linear activities happening in an intuitive way. In them, a graphic language is created which then becomes a visual expression of ideas – such as a drawing or a model.


More information can be found on

  • Online workshop Primitive Tools - 24th April at 12:00
    (open to those who submitted work for the open call)

The Primitive tools workshop aims to reveal the unconscious acts within personal design processes. It will explore the physical and metaphysical outputs from the process and search for common values within a broad range of creative journeys.


  • Online workshop The Beauty of the Banal - A trip to the supermarket - 8th May at 12:00
    (open to the public)

The workshop will start a dialogue with the public about their everyday and banal routines, creating a discussion about the physical and social impacts of their environment, and revealing the beauty in the banal from their neighbourhood to home.


The discussion will start a dialogue with speakers presenting a value that cannot be seen in their design process, relating to the physical and metaphysical outputs from their process and how it links to the everyday. Delivered in the form of a PechaKucha presentation each speaker will have 20 slides and has 20 seconds per slide. The PechaKucha format creates a platform for quick anecdotes, ideas and knowledge to be shared collectively. With only 400 seconds to present in, the focus will be placed on the communal discussion after the presentations. The event will be searching for common values within each speakers unique expression.


Het Nieuwe Instituut
Maud Vervenne