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Transformation Design

Transformation Design is a Bachelor of Arts programme at the Willem de Kooning Academie in Rotterdam, the Netherlands, led by Hill Scholte.

"We are heading into a further period of transformations that will deeply impact our lives on a personal, social and economic level. This asks for a new generation of designers. Transformation designers critically investigate these transformations and make them accessible to a wider audience. By means of interdisciplinary outcomes, the makers aim to make a positive contribution to a society that is constantly changing. They design projects that shift attitudes, behaviours, or systems as a whole, to ensure the world remains a great place to live and work side by side. 

Within the broader themes of mobility, technology and politics, the creatives use design to activate by interaction. Skills such as observation, future thinking, contextualising and visual storytelling are needed next to the knowledge of in-depth research and new technologies to communicate complex processes with the public. Do you want to change the world together with them?"

Transformation Designers

Elnaz Assar; Hannah van den Elzen; Maartje Lin Huijsman; Nikki Giesen; Minsun Kim; Evie Koopmanschap; Lucca Kroot; Anne Martens; Sanne Noordhof; Fleur van Stratum; Michelle Ybañez.



Het Nieuwe Instituut
Museumpark 25
3015 CB Rotterdam

Tuesday - Sunday
10:00 - 17:00

Het Nieuwe Instituut
Maud Vervenne